Tim Wallis
I am a creative director and color and trend designer with 14 years experience translating cultural insight, color, and material into product design and storytelling at global lifestyle brands, specialising in compelling trend-forward storytelling, color palette design, and connecting creative and inspiring minds to brands’ core identites and their consumers
I lead creative direction through storytelling - translating cultural insight, color, and material into product design that connects emotionally and performs commercially.
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With over 14 years of experience, I define and drive design vision from trend forecasting through to commercialization, shaping cohesive seasonal directions that align brand identity with consumer relevance. My work spans global markets and product categories, building structured color and material palettes and architectures that scale across both hardgoods and softgoods.
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Having lived and worked in Bristol, London, Seattle, Amsterdam, and Boston, I bring a genuinely global perspective to design—drawing from diverse cultural contexts to create work that resonates across regions while remaining locally meaningful.
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I partner closely with Product Management, Merchandising, and Marketing to align creative direction with business priorities, ensuring ideas are not only compelling but executable and impactful. I’m equally comfortable setting long-term vision as I am working hands-on with teams to bring it to life.
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As a leader, I foster curiosity, exploration, and creative ownership, while providing clear direction to deliver cohesive, strategically grounded outcomes. I’m passionate about building environments where strong ideas thrive—and where design has a measurable role in shaping brand and business success.
My passion is photography—especially 35mm film photography. I love the slow, deliberate nature of the process; it teaches patience, observation, and acceptance. There’s something rewarding about anticipating a moment, being ready when a scene unfolds, and capturing it at exactly the right time. And if a frame comes back overexposed or out of focus, that’s okay too—it becomes part of the art and the unpredictability that makes film so meaningful. More than anything, I’m drawn to the compositions, colors, and unique character of each image, and to the way every photograph tells its own story.
PROJECTS
APPLIED COLOR ©
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As founder and creative director of Applied Color ©, I worked with a wide range of global clients on color design projects, collaborating on brief creation, building out advanced concepts and bringing them to life, brand language identity, creative vision storytelling, and color and material palettes.
Creative Direction
STANLEY 1913​
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Worked collaboratively to develop the seasonal direction and designed the Spring collection to create seasonal excitement and exclusivity for key customers, whilst align with the Inline color assortment.
Design Direction, Color Design
IDEO + BROOKS RUNNING
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Collaborated with IDEO to develop a new apparel line for Brooks Running, deep diving into consumer mindsets around their running wardrobes and color preferences. Using the insights I created a palette strategy for the PureProject Collection that still spoke to Brooks' core consumers but elevated the brand in the running market.
Consumer Insights, Palette Strategy
