Tim Wallis
I am a creative director and color and trend designer with 14 years experience translating cultural insight, color, and material into product design and storytelling at global lifestyle brands, specialising in compelling trend-forward storytelling, color palette design, and connecting creative and inspiring minds to brands’ core identites and their consumers
I have led at every phase of the creative design process, from building advanced concepts, storytelling and creating color and material palettes, leading design teams and seeing product through to comercialisation, to advising on how design can shape marketing stories and strategies.
PROJECTS
APPLIED COLOR ©
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As founder and creative director of Applied Color ©, I worked with a wide range of global clients on color design projects, collaborating on brief creation, building out advanced concepts and bringing them to life, brand language identity, creative vision storytelling, and color and material palettes.
Creative Direction
STANLEY 1913​
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Worked collaboratively to develop the seasonal direction and designed the Spring collection to create seasonal excitement and exclusivity for key customers, whilst align with the Inline color assortment.
Design Direction, Color Design
GRUNDÉNS​
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Delivered a strong creative narrative for each collection that meets the business needs of each market segment, establishing a clear point of view on how commercial and recreational fishing palettes interact. Design a new, consolidated neutrals palette.
Creative Direction, Palette Creation
IDEO + BROOKS RUNNING
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Collaborated with IDEO to develop a new apparel line for Brooks Running, deep diving into consumer mindsets around their running wardrobes and color preferences. Using the insights I created a palette strategy for the PureProject Collection that still spoke to Brooks' core consumers but elevated the brand in the running market.
Consumer Insights, Palette Strategy
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NEW BALANCE​
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New Balance are fiercely proud of their hometown marathon and are an embodiment of the running culture it cultivates. I led the 2017 creative direction, palette creation, footwear, apparel and accessories designs and worked with marketing to develop the marketing campaign strategy.
Creative Direction, Palette Creation
