Project
Stanley 1913​
Industry
Hardgoods and Mfg​
Design
Palette Creation and CMF Design
Background
Stanley Seasonal Programs bridges the gap between Inline Product and Brand Partnerships and Collaborations. It creates exclusivity for key account partners while maintaining broad market appeal with a strong storytelling approach.
Brief
Create a Seasonal Direction and design a collection that would be released in the Spring timeframe that would create excitement and exclusivity for key customers, and align with the Inline color assortment.
Design Direction
The Oasis collection tells an active and relaxation story for the season. The color palette pulls from classic tennis and golf apparel, combining them with softer hues that bring the optimism and freshness of the Spring. Prints are introduced for the first time in this channel, with a simple stripe. Global partners needs are met through the range of color options available and elevated PVD finishes.